Kerala's tourism landscape brings together beaches, hill stations, forests, backwaters and heritage destinations, creating opportunities for a wide range of hospitality businesses. But for resort owners, attracting travellers is only one part of the challenge. Building visibility, generating enquiries, converting bookings and creating a recognisable brand require a combination of hospitality knowledge and marketing expertise.
This is the space where ExploreWings Hospitality has been building its presence.
Based in Kerala, ExploreWings has developed a business model that combines hospitality operations with marketing. The company currently owns and operates 12+ resort properties while also handling marketing for 30+ resorts and properties across Kerala.
Its offices and presence in Trivandrum, Kochi, Munnar and Wayanad give the company a connection to several key tourism markets in the state.
More Than a Conventional Marketing Agency
One question that distinguishes ExploreWings is simple: what changes when a marketing company also understands what it is like to operate a resort?
For ExploreWings, the answer comes from experience.
The company is not only involved in promoting hospitality properties; it also owns and operates resorts. This gives its team direct exposure to the practical concerns faced by property owners.
Occupancy, guest expectations, enquiries, bookings, sales and online reputation can all affect the performance of a hospitality business. Understanding these elements from an operational perspective can change the way marketing strategies are developed.
This is one of the foundations behind ExploreWings' approach to resort marketing in Kerala.
Connecting Visibility with Business Growth
Digital presence has become an important part of the modern travel journey. A traveller may discover a resort through an online search, social media platform, website or digital campaign before ever contacting the property.
For resort owners, this means that simply having a property in a popular destination may not be enough.
ExploreWings works across hotel digital marketing, tourism marketing, resort marketing and hotel marketing, with a focus on helping properties strengthen their visibility and connect with potential customers.
The company's services and experience extend across branding, digital marketing, enquiries, sales and bookings.
The objective is not simply to make a resort visible but to connect marketing activity with the wider business journey.
The Founders Behind the Journey
The story becomes more interesting when looking at how ExploreWings began.
Founders Joel Saju and Akash V started their entrepreneurial journey at just 18 years old. At the time, they had limited experience and resources, but they were willing to enter an unfamiliar industry and learn along the way.
Their early years involved taking risks, understanding customer expectations and building relationships with business partners.
Over more than a decade, those early lessons developed into practical industry experience. The founders gradually moved from a small entrepreneurial venture toward a broader hospitality-focused business.
Today, their work covers both hospitality operations and marketing, giving ExploreWings a business model that extends beyond traditional agency services.
Building a Hospitality Network Across Kerala
ExploreWings' presence across Trivandrum, Kochi, Munnar and Wayanad reflects its growing connection with Kerala's tourism industry.
Working with more than 30 properties for marketing while operating its own resort portfolio allows the company to interact with different hospitality businesses and understand destination-specific requirements.
This growing network also forms part of a larger ambition: creating a hospitality ecosystem where operational experience, marketing knowledge and digital capabilities can work together.
For resort owners, this perspective can be valuable because every property has different challenges. A resort in a hill destination may require a different positioning strategy from a property located in a city or coastal tourism market.
Looking Beyond the Next Booking
For ExploreWings Hospitality, hospitality marketing is not only about generating the next booking. It is also about building brands that can remain relevant as traveller behaviour continues to change.
The company's journey from a small venture started by two 18-year-old entrepreneurs to a growing hospitality group reflects this long-term approach.
With 12+ own properties, 30+ marketing partnerships and a presence across major Kerala tourism destinations, ExploreWings continues to expand its role within the hospitality sector.
Joel Saju and Akash V began with a small idea and learned the industry step by step. Today, they are working toward something larger — a hospitality ecosystem that brings together resort management, digital marketing, sales and brand building.
The next chapter of that journey may reveal just how far the vision that began at 18 can go.
Instagram:https://www.instagram.com/explorewings.in?stkn=MWttNTJvdWtnY2d2Zw==