Football fandom in India has grown rapidly over the
last decade, with millions of fans following clubs, leagues, and players from
around the world. Yet despite this growing passion for the sport, everyday
fashion inspired by football culture has largely remained limited to jerseys
and traditional merchandise.
That gap is what
led Maaz Siddiqui to launch Shop Football,
a fashion label founded in
2021 with the aim of turning football culture into
wearable everyday fashion.
Like many fans, Maaz’s relationship with football
began with late-night matches, heated debates over players, and a deep
emotional connection to the game. But he noticed that while jerseys were
popular on match days, there were very few clothing options that allowed fans
to express their love for football in daily life.
Built entirely bootstrapped, Shop Football has grown organically through its direct relationship with fans. Operating as a D2C brand allows the company to stay close to its community and continually evolve its collections based on fan feedback and football culture itself.
Another defining element of the brand is
its authenticity. The company is run by football fans, and its storytelling,
humour, and creative direction often reflect the emotions and inside jokes that
exist within football communities.
While the inspiration behind the designs comes from
the global game, the products themselves are made in India, with a focus
on comfortable fabrics, quality
construction, and durable prints.
For Maaz, Shop Football represents more than just apparel.
“Football is more than ninety minutes on
the pitch,” he says. “It’s the memories, the rivalries, and the culture around
it. We want fans to be able to carry that feeling with them every day.”
As football continues to grow in India, Shop
Football aims to position itself at the intersection of football culture and
lifestyle fashion, giving fans new ways to celebrate the game beyond the
stadium.